Made for Frenchies.
Judged by Joey.
Harnesses, cooling vests and feeding gear built for the barrel chest and the flat face — from someone who actually owns one. We're not selling yet. We're building it right.
You're on the list. 🐽
Joey approves. We'll be in touch the moment the first gear is ready — with a founding gift waiting on your first purchase.
Frenchie-fit
Cut for the barrel chest and short neck a standard harness fights.
Built for SA heat
Cooling gear for flat-faced dogs that overheat fast in our summers.
Ships local
Sourced and shipped in South Africa — no six-week wait from overseas.
This whole thing is Joey's fault
Joey's a fawn pied Frenchie with a legendary side eye — especially when a bag of crisps opens. Everything for him either didn't fit or had to be shipped in from overseas at a fortune.
So we're building Side Eye Supply Co: proper Frenchie gear for the SA barrel-chest crowd, by people who get the snorts and the zoomies. Join the list and tell us what your Frenchie needs — we're listening.